Hello, Loyal Readers!
Notice anything different about us? You know, back on our main site. Well, maybe it’s been a while since you’ve been on our site. We’ve got a brand new look that we think you’re going to like! Yes, we’re rather excited to announce our new web design. Check out all the great things about it, highlighted below!
We’ve been using our previous web design for the last five years, making small changes all along the way. We think of it as having lived in the same house, but throughout the five years, giving the rooms a nice paint-job and replacing the carpet in the living room. Well, we’ve built a new home now, so welcome to our new abode!
The fun of summer camp was all the inspiration we needed for the new site. Whenever we visit camps we see all these signs of fun and life. But when we came back to our website, we didn’t think it reflected that excitement that we saw at camp. That’s when we knew it was time for a change.
The most apparent change now when you visit our site is all the photos of kids having fun at camp. It’s a nice change from products on white backgrounds.
The other biggest change is that the site is given an equal emphasis on finding your camp and your camp’s packing list as there is to shopping. There’s always a certain amount of anxiety as you’re getting ready for camp. But with your packing list found so simply, the new site should help alleviate some of that anxiety and speed along the shopping experience.
You’ll also find much more videos on our website now. Videos truly deliver a better sense for the product that you’re thinking about buying. We had videos on our site five years ago too, however, the videos were off to the side with a tiny play button and they were scarce. Now videos are a focal point of each product page—front and center!
But now that you’ve heard about it from me, go ch
eck it out for yourself by clicking right here and, as always, thanks for reading!
- John